Group > Pink Castle Fabrics
Pink Castle Fabrics was an e-commerce fabric shop founded in 2011 by Brenda Ratliff. While it began in our home office, it soon began taking over our lives.
I began working at Pink Castle Fabrics full time soon after, helping to manage the day-to-day operations, website and new features, inventory management, accounting, Glamp Stitchalot sewing retreats, sewing machine repair – you name it! As time went on, I was required to learn more and more website development tricks, and eventually decided that I quite enjoyed it!
After 8 exciting years at Pink Castle, I left to join a digital marketing agency.
Video Ad – Kona Complete Club
Image Date
December 19th, 2017
Project Description
A major chunk of our time at Pink Castle Fabrics was our Monthly Clubs – at one point, I believe we had 7 different clubs going around the month!
... Read More
Sewing Machine Repair
Date
January 11th, 2014
Project Description
After Pink Castle Fabrics began renting and selling sewing machines for our Glamp Stichalot retreats, eventually, someone needed to learn how to repair them. And, tha... Read More
Fabric Design
Date
October 1st, 2013
Project Description
After spending several years seeing what fabrics were popular with the customer of Pink Castle Fabrics, we started noticing some common trends – low volume prints, text prints, coordinating (but not ... Read More
Glamp Stitchalot
Date
June 11th, 2013
Project Description
The Stitchalot sewing retreats were an extremely popular event that we ran at Pink Castle Fabrics. We’d gather 4-6 teachers from around the globe, fly them out to Ann Arbor, MI, and they’d teac... Read More
PCF Brick & Mortar
Date
January 1st, 2013
Project Description
When Pink Castle Fabrics was created, we had no idea it would become so big. What started in our guest room soon spilled over into the hallway and living room. I reorganized the basement, and put a few she... Read More
Monthly Clubs
Launch Date
August 8th, 2012
Project Description
At Pink Castle Fabrics, we offered a variety of monthly clubs to our customers. Customers would sign up for various clubs from the website, have their card automatically billed each month, and receive a cu... Read More
PCF’s Spokesmodel
Date
April 1st, 2011
Project Description
My son, David, spent his early years growing up at Pink Castle Fabrics. He was always playing with fabric, picking his favorite bolts – even sewing small projects (with a little help). One time he ev... Read More
PCF Website
Launch Date
March 1st, 2011
Project Description
Pink Castle Fabrics began as a small Etsy shop in 2011, but quickly outgrew Etsy’s limitations (and fees!). The website was first built on Magento, and later rebuilt using S... Read More
